About Us

We are an Australian-owned and operated company that was established to specifically help our members reduce the cost of living and to support local businesses which are the backbone of this great country.

Slow wage growth and price hikes in the cost of essential goods and services are putting more and more Australian families under financial strain. A recent survey from NAB found that close to 40% of all Australian households are living under some form of financial stress – an alarming proportion of which admit to not being able to pay bills when they fall due. That’s why we started the Cash back App. We’re creating a new way for Australians to save that not only benefits people and families individually, but also supports the local business community and keeps our retailers afloat.
 
The Cash Back App was founded in late 2013 with the ambitious goal of building an industry-leading application and world-class team of developers capable of delivering thousands of dollars in savings to both customers and businesses alike all across Australia. The Cash Back App took the first step toward achieving its goal in 2015 with the launch of our very first beta in isolated regions in both NSW & QLD, offering instant cash back to customers and no transaction fees for merchants. Upon concluding the test launch in late 2015, the Cash Back App retired briefly as we secured our very own banking platform to facilitate a much higher volume of seamless transactions across the country.
 
After many years of research & development, the Cash Back App officially launched in February 2018 with a wide variety of new features designed to reduce the cost of living for the average Australia & support local business communities as a whole.

Company History

  1. Getting Started

    A vision for a new kind was devised, and development of a prototype commenced for how TCBA 1.0 would look and function. The first version is the foundation for what the app has come to be.

  2. Alpha release and market test

    Simply by telling friends and subsequent word of mouth, the prototype got lots of attention and support. TCBA garnered its first shareholder investments based on the promise of our new app and its benefits to everyday Australians.

  3. Beta release

    Coinciding with the release of Apple's iOS 7 design, TCBA was updated and released in a beta version with more features - including gift card ordering and services.

  4. "Celebrate 1.8" and first regional launch

    After 12 releases in our first year, we celebrated version 1.8 and looked back on what we built - a unique app and business model that had immediate appeal. We began on-boarding merchants who in turn helped us in our first regional launch in NSW. Our membership grew exponentially in a very short period.

  5. TCBA 2.0 and second regional launch

    After proving the App and the business model, we took learnings from our first regional launch and began a second regional launch in Queensland.

  6. Discovering a unique opportunity

    With major growth in cash back payouts and transactions going through the app, we began prototyping a banking platform that could give even more value to our members and merchants.

  7. Building for the future

    Whew! Building a banking platform and backing POS technology is hard work! We started a long-term project to create 'world-first' digital wallet and payment platform that would be free of fees for our merchants and members.

  8. Planning for growth

    With TCBA 2.0 seeing solid usage, we continued to invest in our technology. We also sought partnerships around the world - and in Australia - for delivering a ground-breaking new platform we nicknamed "The Phoenix".

  9. Franchise model

    From our two regional trials, we learned of the need to deliver local and regional support to our network of merchants. Our merchants play a vital and key role in The Cash Back App's business model, and we decided that a franchise model was the best way to deliver this. Over the course of several months we met amazing people around Australia who became our Franchisees.

  10. "Soft launch" and merchant acquisition

    With a rebranding our site, a unified vision for growth and the support of our Franchisees, TCBA begins building a national network of merchants during a soft launch. We release limited access to our system to assist merchants build their communities and get a head start before our major launch.

  11. "Share the app with someone you love"- Major launch

    This will be huge! We are excited for next year's major release, on Valentine's Day. What better gift can you give your 'bestie' than The Cash Back App!? The app gives you cash back on everyday purchases, plus a passive income when your friends shop - AND a revolutionary digital wallet that will give you immediate access to your cash back.

Fun Facts

SImply by word-of-mouth and the great incentivisations to share and use The Cash Back App, we have seen solid growth during our startup phase. We are looking forward to massive growth when we launch in early 2018 with a large network of merchants accross Australia.

39,700+

Happy Members

77,800+

Transactions

$57,000+

Cash Back Paid

350+

Merchants